Start the countdown: 20 New Year’s Eve and 19 New Year’s Day subject lines

In the midst of holiday celebrations and resolution creation, don’t forget to toast to the emails of years past. While it’s out with the old and in with the new year, the creative subject lines you craft right now can set the stage for a bang-up year of email marketing.

Next to your 2019 goals, jot down ideas from these subject lines we love.

20 New Year’s Eve subject lines

  1. Party on: dresses + jumpsuits — Nordstrom Rack
  2. Don’t wear last year’s styles — Guess
  3. New Year’s Eve: Your First Look for [2019] — Rent the Runway
  4. New Year’s Resolutions — Fancy
  5. Celebrate New Year’s in Neon — Amols’
  6. Celebrate the Season – Holiday & New Year’s Eve Looks Are Here! — Glamour In Rose
  7. It’s The Deal Of The Year… 22% Off ALL Orders Sitewide — FlashingBlinkyLights
  8. Prepare for the End Times — SewVacDirect
  9. Time to Celebrate with Champagne (Pop) — becca
  10. New Year + New Magazines = An Inspired You — Stampington & Company
  11. The end is here! $299 Limited-Run suits are gone when the ball drops — Indochino
  12. Only a Few Hours Left Until [2019]! Celebrate with 20% Off — Showtime
  13. Just for you: A New Year’s Eve treat (code inside) — Pottery Barn
  14. Get your Last Minute New Year’s Eve Party Supplies — Party City
  15. On The Eve Of A New Year — White + Warren
  16. Glow up in these New Year’s Eve looks — Akira
  17. New Year’s Eve Sale! Save 15% The Rest Of The Year — Dunkin’ Donuts Shop
  18. 5 cocktails from around the world for New Year’s Eve — G Adventures EU
  19. Snacks & gifts delivered by New Year’s Eve—order today! — Hickory Farms
  20. The Best Stuff We Read, Did and Ate This Year — The Man Repeller

19 New Year’s Day subject lines

  1. Boots & Sneakers: Start the year with the best! — Zappos
  2. NEW Catalog. Travel ideas to Kick-off the NEW Year. Shop now. — Magellan’s
  3. New Year, New Mac – Up To 70% Off MacBook Pro — TigerDirect
  4. A new year brings new reasons to enjoy gourmet goodies. — Harry & David
  5. New Year, New Beer 101 —
  6. Fancy something new? — Wilko
  7. Happy new year, happy new you — Marks and Spencer
  8. The Secret to a Lasting New Year Glow (for FREE) — L’Occitane
  9. Up to 30% off everything — BEST year ever starts now. — Swanson Health Products
  10. Your Powerful New Beginning + Are You a Hot Mess? — Yoga Download
  11. Keep your pack healthy and happy in the New Year — Petplan Pet Insurance
  12. Reset & Refresh With Something New — White House Black Market
  13. It’s A New Year And Here’s A Reason To Cheer! — Norwegian Cruise Line
  14. Lackluster Hair Is Sooo Last Year — Paul Mitchell
  15. The Year Is New (But This Sale Is Ending!) — The Land of Nod
  16. Happy New Year! Resolve to Save More — Cole Haan
  17. Back to reality tmrw 🙁 Buy 1, Get 2 Free while you still can! — Urban Planet
  18. The Cure for a New Year’s Hangover — Chemical Guys
  19. New Year, Same Great Sale — Original Penguin

It’s the final countdown

Keep the party going by putting these subject lines into action right now. No matter your industry, the following ideas can get you pointed in the right direction: to a fruitful new year.

  1. Start the year right with the right bites
  2. Count your blessings (and your savings) with these last-minute deals
  3. Savor the final tastes of 2018
  4. Get a head start on your budget resolution with 50% off!
  5. Hurry in! These deals won’t be around next year.
  6. Ring in 2019 with a hearty toast: 20% off all artisan breads!
  7. Say Yes to The Year: Your Final Chance For These 2018 Best Sellers
  8. 2018, thanks for the memories. Let’s go out with a bang (and 20% off EVERYTHING).
  9. Time flies when you’re shopping these sales. Don’t forget to check out before midnight!
  10. It’s the night before the New Year and all through the store… are these hot deals
  11. What’s that Clinking? It’s the Extra Change In Your Pocket.
  12. These sales won’t last: an ode to 2018
  13. Happy New Gear! Shop the Collection.
  14. Like 2018, these products are going fast!
  15. Final sales worth celebrating
  16. The sale to end all sales: $20.18 off your purchase. Today only!
  17. Save 50% before the ball drops!
  18. Seconds left to end your year right: 60% off everything
  19. Happy New Year! See what’s new here.

Whatever subject lines you choose to use, resolve to connect with your customers. And, don’t forget to celebrate your personal and business accomplishments. Cheers to a new year of email marketing possibilities!

Join 140,000 small business owners

Get expert tips and email inspiration delivered to your inbox every two weeks.

© 2018, Lindsey Bakken. All rights reserved.

Evolution of Gamification in Email: A New Approach to Enhance Engagement

Gamification is an interesting way to engage your subscribers. It is a relatively new approach that is not as explored as GIFs and other rich media elements. By including a game in your emails, you can inspire your subscribers to interact and win a reward in return.

Using Gamification Strategy in Holiday Emails (Halloween and Thanksgiving)

EmailMonks loves creating a memorable email experience for subscribers and so the developers put together an interactive game for the Halloween email. The subscriber was supposed to save the city from the attack of five monsters. The email used GIF animations in the backdrop and the game took the center stage.


Since the email couldn’t work in email client Outlook, those subscribers were provided an option to click through and play the game online. As much fun as it was to create the email, we are pretty sure it was equally delightful for the email recipients.

This email has been created using multiple interactive components in a well-arranged way to give users the gamification experience. It contains keyframe animations with five rounds of the game and each round appears at the right time by including delay in the animation.

We have added input tags (click events) to allow subscribers to interact with the game. All the inputs have their own individual actions and re-actions. Depending on the actions by the subscribers, the winning or failure message will be displayed.

Developing a gamification email is quite challenging but making it compatible across all email clients is even more challenging as not all of them support these emails. Therefore, it is imperative to display the right message with a fallback version.

As you can see with this email, the non-supportive email clients will show a custom message, depending upon the email client in which the email is opened so that the reader can experience the interactivity as desired.

E.g.: This is how the fallback version will appear if it’s been viewed in Gmail.

Halloween Gamification in emails

Thanksgiving Email – Cross the Maze

Maze is a game loved by individuals belonging to every age group.

We brought it alive in emails by creating the first email maze along with a gaming console – all in the email itself.

We principally added keyframe animation in the email. To make the game more enjoyable, we created inputs as action points. Based on the selections of various inputs, we assigned re-actions and animated background positions. Similar to what we did for the Halloween email, we created inputs for defining win and lose messages.

We created a character, Alex, and built a story around him. He was stuck in traffic and the player had to help him reach home in time.

The controller was placed at the bottom of the email. It was developed with background inputs, which relied on the actions that ultimately moved the position of Alex. Choosing an incorrect path would lead to a dead-end and showed an error (lose) message. On the other hand, choosing the right direction and helping Alex get to his home displayed a win message.

ThanksGiving EmailMonks Gamification in emails


These gamification emails are compatible in Apple Mail (both Mac and iPhone), Outlook 2011 and Android Native All.


Unlike usual fallbacks, this time we created personalized fallback for respective email clients.

For all the non-supportive email clients, a customized fallback message was rendered based on which email client was used to view the email. We accomplished this by using an email client-specific conditional code.

Performance of Gamification Email Campaigns

The best way to measure the engagement in a gamification email is by the ‘time spent’ on that email rather than the click-through rate.

Normally, the email campaigns get around 55% read time.

The average read time of gamification emails is around 60%, which is around 5% more than the usual emails.

Need any other reason to execute it in your strategy?

Wrapping Up

If you want to create a similar gamification email, EmailMonks can help you out.

Just get in touch with all your requirements and Monks will get the work done. Contact us NOW>>

Executive Recruiting with The Recruiterie: an Interview with The Recruiterie Founder Jon Schneider

Feature Interview with The Recruiterie

We recently interviewed Jon Schneider from The Recruiterie to learn more about executive recruiting and why he started his business.

What’s your story?

Jon Schneider, The Recruiterie

I have been in the recruiting industry for nearly 20 years.  As one of the founding members of an employment website (, I have worked closely with managers, business owners, and literally thousands of candidates.  I have personally hired sales, marketing, operations, recruiters, and various support positions myself. I have built businesses and grew the internal teams to do so.  I have years of direct recruiting experience and have built strong relationships within the recruiting and HR communities. I have seen the good, the bad, and the ugly in the industry, and I’m determined to change the way we look at recruiting and search services.

The Recruiterie  launched in early 2017, and the approach is very straightforward, mindful and transparent with hiring clients.  I feel it’s a model based on the things I’ve learned over the past 20 years. I ask questions to uncover what it is they are truly looking for – sometimes challenging clients to dig deeper.  We paint a very realistic picture to candidates about the opportunity, the organization, the level of responsibility, and a day in the life of that position. We build long-lasting relationships with clients and candidates, establishing trust on day one, and building upon that foundation for years to come.  The more I work with my clients, the better I come to understand who they are, and the types of candidates they prefer. It’s these deeply rooted relationships which stand the test of time, and yield the quality results my clients expect.


What exactly is executive recruitment, and who would benefit from your services?

Executive recruitment is a service provided to organizations who have no internal recruiting team, or those whose recruiting team needs some additional (project-based) assistance and support. At The Recruiterie we offer flexible recruiting plans to meet the needs of our clients – whether it’s per position, or ongoing monthly recruiting support – we customize our services to meet the unique goals of our clients.

As a company, we work with all types and sizes of organizations across the country, but mostly with small to medium-sized organizations the most.  We love to focus on leadership level positions, but sometimes even mid-level positions are a higher priority as companies begin to scale. No matter the level of the position, we guide the candidates through the same vetting process to determine if they will be the right fit professionally and personally.


What sets The Recruiterie apart from other companies in the industry?

The Recruiterie provides professionalism with a personal touch. Our clients appreciate the feel of a true partnership over some of the larger, national agencies.  Also, keeping in mind that recruiters are representing you and your company’s brand, it’s an important decision when choosing a recruiter – after all, they act as the face of your organization.  

We take the time to get to know our clients and the unique aspects which make them who they are.  We love to fully understand the mission and vision of the organizations we partner with, and what sets them apart from their competition – so, we can identify personality traits in candidates, which look to be the right fit for our clients.  We are very hands-on and high-touch. We believe that clear and consistent communication throughout the search reduces stress and anxiety while keeping the search on track until the offer is made.


What industries do you work with currently, and where do you hope to expand to?

Recruiting can expose you to industries you never dreamed of working in – that’s one of the many reasons I’m so passionate about recruiting – there’s always something new!  I love to learn about new industries – how one industry’s view of a position can differ from another. When focusing on identifying leaders who align with your culture, we try not to limit the industries we work with.  It’s more about the individual and the engagement of the employer in the process to find the right fit…it’s a “quality over quantity” mindset. Given our process to truly get to know the candidates and what motivates them, we do find our process lending itself to small and medium-sized businesses, younger organizations experiencing high growth and non-profit organizations. 

We look forward to a subscription-based model, which enables companies with consistent needs to essentially have a professional recruiter on reserve for a specific amount of hires each month.  This is much more cost effective for those organizations who may not have enough positions for a full-time recruiter, but require the experience of a senior executive recruiter from time to time.


What piece of advice would you offer someone looking for an executive recruiter?

Make sure the recruiter you select asks a lot of in-depth questions about you, your business, your team dynamic, etc.  Don’t just focus on the experience and education of the individual, while those details are very important, there are many soft skills and personal details which can weigh heavily on the individual’s candidacy.  

With historically low unemployment rates, the market has become a “candidate’s market.”  Ask your recruiter how they will navigate this, ensuring you find the best candidates and stay on pace to hit your company goals.

If the recruiter you partner with has all the information they need to appropriately represent you and your open opportunities, they will be much more successful in identifying the right individuals to grow your teams.


If you find yourself in a situation and need some friendly and clear recruiting advice, feel free to reach out to Jon directly at The Recruiterie



Instagram Layout Ideas That You Haven’t Seen a Million Times

Let us paint a scenario. You’re lounging lazily on the couch with your phone inches away from your face, nose deep in Instagram. You come across a new profile, mesmerizingly designed, and you’re hooked. Next thing you know, you’ve been scrolling for what seems like hours, you have forgotten what time it was, and you look around frantically to see if anyone witnessed you enter a parallel Insta-universe.

“Instagram stalking” at it’s finest.

But, since when did Instagram stalking get such a bad rep? As a small business, creative, or blogger, isn’t that what you want? After all, more Instagram stalking leads to more engagement. Whatever the case, in order to catch attention and deliver an experience worth stalking, your Instagram feed might need a makeover. So without further hesitation, let’s gets started with some creative Instagram layout ideas!

Instagram Layout Ideas

Pretty & Pastel

Feminine, Airy, and Light-hearted

If San Francisco’s Ice Cream Museum and soft-colored Parisian buildings are your aesthetic, a gentle pastel color scheme is your cup of tea.

For VSCO users, try out this filter combination: Filter T1 (+6), Exposure (+3), Contrast (-2), Saturation (+3), and Tint (+3).

Pastel Inspiration by @candypastel

Instagram Layout Ideas

Desert Minimalism

Earthy, Fresh, Modern

Desert-hues contrasted against a white backsplash creates texture and intrigue in it’s most true form. If you are a watercolor-enthusiast or live in the heart of the desert, this color palette has your name written all over it.

To achieve this look, the first step starts with the proper picture selection. In this case, you might try using images with a primarily white background and earthy, warm colors. From there, use VSCO with the following specifications: A6 Filter (+8), Exposure (-1), Tint (+1), and Fade (+1).

Light-Colored Inspiration by @stellamariabaer

Instagram Layout Ideas

Story Teller

Mysterious, Melodic, and Audacious

Make a statement by telling a story, image by image. You can see that each post contributes to a larger, digital art piece. What you can’t see is that each and every post has a caption alluding to the overall story.

For a distressed and vintage feel, use VSCO with the following edits: F2 Filter, Temperate (+2), Contrast (+2), Fade (+5), and Saturation (-3).

Story-Telling Inspiration by @the_oa

Instagram Layout Ideas

Lavender Gallery

Harmonious, Framed, Sophisticated

Create a border around your Instagram images to create a cohesive, gallery-inspired feed. Mix with dreamy lavender hues and you’ve got yourself a winner.

For product images, the best way to achieve this look is to purchase a light grey or lavender photography backdrop. To achieve a similar (but more faded) color scheme with non-color specific images, use the following filter on VSCO: Exposure (+2), Contrast (+2), Saturation (-3), Shadows (+6), and an optional last touch, Fade (+6).

Lavender Inspiration by @yukastudio

Instagram Layout Ideas

Color-Splashed Artist

Bold, Simple, and Unique

“Minimal” doesn’t necessarily mean boring, white walls. Where blank-space meets color-studded flat lays, you have yourself an eye-catching Instagram grid. If you’re a careful planner and artistic in nature, this Instagram grid is sure to keep followers scrolling. And scrolling. And scrolling.

To get these bold and simple designs on your Instagram feed, we suggest creating your own images, purchasing colored backdrops to photograph in front of, and increasing the saturation!

Bold Inspiration by @aurelycerise

Instagram Grid Layouts

Neapolitan Checkerboard

Classy, Text-Heavy, Rhythmic

If text-heavy is your thing, then you should try a checkerboard or diagonal patterned feed. Plus, you can design all of the posts yourself to match the branding of your company. Opportunities are endless!

To create an Instagram feed similar to this, we suggest using a simple design platform like Canva – perfect for Do It Yourself-ers.

Neopolitan Inspiration by

Instagram Layout Ideas

Make a Good First Impression

If you think about it, your overall Instagram feed is your first impression, your handshake, or your business card. It is the first thing that Instagrammers see when they visit your profile and in a matter of seconds, they will decide whether to follow you or not. Because of this, your Instagram’s first impression is absolutely critical.

Additionally, after you make a good first impression, the rest of your Instagram has to follow suit. What are we talking about? Hashtags, business accounts, sponsored content, and more. Happy Instagramming!