You know that snippet of text that displays in an email in your inbox, after the subject line?
This is called the preheader, and by default it’s the first line or so of text within the email. However, it can be another opportunity to get your contacts’ attention—especially if they’re accessing their inbox from a mobile device—which is why we made it easy to modify!
When you’re in the email builder, simply click on the gear icon in the top right:
The Settings module will pop up, where you’ll see a field to input your own preheader text.
You can also customize it from the Campaign Summary page. Just click on the Edit button next to “Preheader text.”
To learn more about preheaders, including some best practices, check out our Help article.