Tip of the Week – Segment Based on Contacts’ Lifecycles

Did you know you can use the Date Created segment to target contacts based on their lifecycle?

The Date Created field represents the date the contact was created in your ActiveCampaign account, so you can target new contacts with an email promotion for a free trial, or send a reward to loyal, long-time customers.

To create a Date Created segment, find “Date Created” within the Contact Details category of the segment builder:


To learn more about segmenting contacts, read our guide.

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