When we talk about email accessibility, we talk about inclusive design – where you design emails keeping in mind the 1 billion people in the world living with some form of disability also use the internet and access emails too.
Marketers spend a lot of time and techniques at web accessibility so that it can be served to a wide range of customers. Now, think how great it would be if you can include accessibility in your emails too.
Need For Accessibility — Why Email Accessibility Matters?
It is time for marketers who are working so hard in making their emails interactive, to also ponder – Are you doing enough in making your emails accessible? If not, you are not reaching out to those 15% of the world’s population (as per World Health Organization) who are living with some form of disability.
Let’s see how in-accessible your emails can be (if not made compatible for accessibility):
- Long complex content like long paragraphs or passages without proper spacing, alignment or images gets difficult to read by people with vision impairment.
- Navigation links that are not easily visible and complex CTAs can actually make it difficult for people with disability to take action.
- Any visual or audio/ video without any text alternative is difficult to read for visually impaired subscribers.
How to make your emails accessible?
#1 Headers matter
Breakdown your content into subsections and give heading to every section. Make sure your subheadings are crisp and catchy. So that your subscribers can easily get the idea of what you are trying to convey. Also, use semantic tags (closing tags) for each content.
#2 Use meaningful links and buttons
The hyperlinks and buttons that you are using should be meaningful. The buttons should be bulletproof and every button should have a different CTA. Labeling a link with just ‘’click here” doesn’t really help instead, describe the action for the link destination such as ‘Unsubscribe’ instead of ‘To unsubscribe click here’ to make your call-to-action understandable.
#3 Work closely with background contrast
Use contrasting colors for the texts and as well as for the background. Use the high color contrast to ensure the colors don’t blend with each other. Also, use a lot of white space so that your content is visible, and your email breathes.
#4 Focus on text
Use large text that can create a huge difference in user experiences and can increase legibility and comprehension. Avoid centered text or completely justified text as that gets difficult to read especially for people with dyslexia.
Make a habit of using serif or sans-serif typefaces for the headline and heading and avoid using thin or light font type for Body copy. Get more tips in the infographic and ebook.
#5 Simplicity rules
Always remember to make it simple, make it count. The content of your email should be as concise and crisp as possible.
Testing Emails for Accessibility
Testing is very important to make sure whether the designed emails are accessible by everyone or not? If you are sure about sending accessible emails, then the best way is to test.
The Email accessibility eBook contains a step-by-step guide (with screenshots) on how to test email accessibility using accessibility testing tools like IA Toolkit.
So now you know that accessibility is going to rule the email market soon! There are so many ways to make your email interactive as well as accessible. Download the detailed ebook to get more insights on email accessibility and fastrack to creating beautiful accessible emails.