The landscape of marketing has changed dramatically in recent years due to the growth of social media and its increased influence on potential customers. Even million-dollar companies rely on social media! Maybe you’ve heard of a little family called the Kardashians?
All jokes aside, in order to succeed in this market and create deeper connections with your customers you need a strong social media strategy. So grab a cup of coffee and get ready to soak up these five social media tips for small businesses to increase your engagement on social media!
Social Media Tip #1: Stay Consistent
Perhaps the most important part of social media is to ensure you have a consistent voice and style! If you want to create deep relationships with your clients, you need to deliver the content they expect from you. This doesn’t mean that all your posts should look and sound exactly the same, but simply that they should appear to be coming from a single person that embodies your brand and culture. Looking for inspiration? We think that The Clayton on the Park has the dreamiest feed with the sweetest captions. (Doesn’t it just make you want to say “I Do”?)
Social Media Tip #2: Be Active
This may sound basic, but if you want to be successful on social you need to post! Create a Content Calendar to ensure you know exactly when to post and what you will be posting about. By keeping a regular posting schedule, your followers can expect and seek out your unique content on a regular basis. A fun way to interact with your followers is to test new content strategies on your Instagram Story. Thinking of posting Motivation Monday quotes? Pop them on your story and utilize the Poll option to see if your customers are a fan of your idea.
Social Media Tip #3: Have Fun
Your social media channel should be fun for customers to interact with. The last thing you want to do is bombard their feed with difficult business lingo and gloomy images. Capitalize on what makes your business different from the rest! Are you located in a bustling part of town? Are your employees fun and quirky? The sooner you discover what makes your business stand out, the easier it will be to identify a voice that resonates with your audience.
Social Media Tip #4: Leverage Brand Ambassadors
A great way to grow your social media following and engagement is to leverage that of your customers! Major companies like Red Bull and Victoria Secret use this strategy in order to engage with customers in multiple areas of the country. Brand Ambassadors can have responsibilities that range from reviewing your products and services on their personal social media profiles to organizing events to promote your business at their schools or local events. By leveraging their followers and the almighty idea of social proof, your social media presence is bound to grow.
Social Media Tip #5: Be Picky When it Comes to Content
The downside to everyone being on social media, is that everyone is on social media! Therefore, the content you put forth needs to be valuable to your followers. The worst thing you could do is add to all the noise that already exists on the internet. To avoid this, when creating your Content Calendar take a good look at who you are targeting and what they are looking for. If you create content that accomplishes their desires or solves their problems, bingo! You have created valuable content that earns their trust and business.
About the Author
Nikitha Lokareddy is a Digital Marketing Manager at Markitors, a digital marketing agency. She is a recent graduate of Arizona State University, and in her free time she frequents local coffee shops and is always on the hunt for a new Netflix show to binge watch.